In this webcast, our experts take you on a step-by-step tour of a successful multichannel marketing campaign we conducted for a small college outside of Chicago. You'll gain insight and inspiration for optimizing your next campaign—whether it's recruiting prospective students, retaining current students, or nurturing relationships with Alumni.

This high-value webcast includes:

  • Ongoing challenges and solutions for targeting the right audience
  • Interacting with different communication channels and tying them together through data and personalization
  • Opportunities for using CRM/Database to drive campaigns
  • Elmhurst College case study: Campaign architecture, technology, and strategy
  • Next steps and an offer—complementary custom campaign