Elmhurst College Multichannel marketing campaign
Elmhurst College, located just west of Chicago, has plenty of competition. They were looking for a way to stand out and attract more prospective students to their School for Professional Studies informational sessions. In such a densely populated area, they wanted to focus on reaching out to local students who were planning on attending grad school close to home.
With the help of Elk Grove Graphics, a Vomela Company, Elmhurst College embarked on a multichannel marketing campaign involving highly personalized direct mail pieces, email marketing initiatives, printed programs, and more. The goal was to achieve a higher quality of multichannel engagement, rather than spending marketing dollars on high quantity (but lower quality) campaigns.
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